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P.G. Dip. in Media Management (MDM) |
Making Films and running a Television Channel is always considered as high risk business. Careful study of target audience, effective programming and right business strategies are required to make this business a successful. Media Manager is a qualified manager who has full knowledge about different communication Media, such as Print, Radio, Film, Television and Cyber Media. This course offers complete knowledge about Electronic Media and essential knowledge of Print and Cyber Media. Student learns about how to Produce and Direct Television Programmes, also about working on Costing and Budgeting of the TV Programme and an Event. Student learns on technical aspects by working on projects and assignments, while theory lectures offer them required knowledge about TV Industry and Management skill. The course is designed to develop entrepreneurship qualities so student can enter into business of Media Consultancy, event management or Channel Marketing. Week-end nature of this course will allow you to continue in your present job and plan for better placement after successful completion of this course.
Scope: |
You can work as Media Manager with any TV News Channel, or Advertising Agency, or Event Company for Business promotion, TV Programming, Marketing, Planning, Production, etc. Can work as Freelance Media Consultant, Media Agent with Private Producers and Event Management Companies. |
Eligibility: |
University degree with aptitude for Management. |
Timing: |
Weekend Programme : Saturday - 3 pm to 6 pm (Theory), Sunday - 10 am 12 Noon (Theory) & 1 pm to 4 pm (Practical) |
Duration: |
One Year |
Join M.A. along with MDM: |
Students are advised to join MA Degree in Mass communication by Distance Education from Guru Jambheshwar University. So that student can complete first year of MA along with MDM. Our practical training will provide you a job, and you can continue 2nd year of MA while working. BVBFTS provides you all assistance towards University joining process and other formalities. Students also get special classes to prepare for University examination. Kindly note, joining MA degree is optional. Student has to bare the cost of required University fee which is around Rs. 12000/- for whole year. |
Examination Pattern
Group A – Internal Examinations
Programme is divided into two semesters, and
there will be an examination at the end of each semester.
Internal examinations as monthly tests and assignments will be held at the end of August, September, October, November, January, February and March.
Students must appear and pass in minimum 5
assignments.
Each assignment of 50 marks X 5 assignments |
= |
250 marks |
Total (Group A) |
= |
500 marks |
Group B – Final Examinations
Paper I to Paper V, towards end of 1st Semester.
Paper VI to Paper X, towards end of 2nd Semester
Paper I |
Principles of Management and Business of Media |
50 marks |
Paper II |
Electronic Media Management |
50 marks |
Paper III |
Electronic Media - Tools and Technique |
50 marks |
Paper IV |
Event Planning and Event Management |
50 marks |
Paper V |
Life Management |
50 marks |
Paper VI |
Human Communication |
50 marks |
Paper VII |
Mass Communication |
50 marks |
Paper VIII |
Print Media |
50 marks |
Paper IX |
Electronic Media |
50 marks |
Paper X |
Advertising and Corporate Communication |
50 marks |
Group B - Total |
500 marks |
|
Note: To qualify, student must pass in minimum 9 papers.
Group C – Other Evaluations
1. |
Participation in Practicals & Projects during 1st Semester |
50 marks |
2. |
Participation in Practicals & Projects during 2nd Semester |
50 marks |
3. |
Dissertation in 2nd Semester |
100 marks |
4. |
Internal Assessment as per attendance, general behaviour, sincerity in class work, homework, submission etc. |
100 marks |
Group C - Total = |
250 marks |
|
Group A + Group B + Group C = |
(Total) |
|
To qualify for Diploma student must secure 35% marks in individual subject and 40% aggregate. He/She must attend 80% of the theory and practical classes. And submission of all assignments are compulsory.
